Japanese Aesthetics

Each piece of Rinzu creation carries the essence of Japanese aesthetics.

BEAUTY within SIMPLICITY
簡素な美

Beautiful things are not always easily noticeable. They may be shining their subtle glow from the inside. It’s the beauty we find in serenity, ephemerality and imperfection.

ADORATION for NATURE
季節と自然を愛でる心

Traditionally, the Japanese have appreciated and connected closely with the beauty of nature - flowers, animals, water, seasons, and all things visible and invisible in everyday life. They were depicted and expressed as various motifs and designs for handicrafts.

CARING FOR ALL THINGS and BEINGS
ものを大切にする心

Since ancient times, the Japanese have had the spirit of Animism, the belief that God dwells in all things, which suggests that all things be treated with love and respect. Wrapping things with a cloth or storing and carrying them in a fukuromono is one form of preserving their beauty to last for a long time.